Young Lions Expedition
#SmartEffect
#SmartEffect
#SmartEffect
MOP
SMART
A new Portuguese sea expedition, 500 years after the great discoveries.
Challenge
In recent years, the competition that takes young creatives to the Cannes Lions festival has seen a drop in interest, decreasing the number of applications. It was urgent to revive enthusiasm for Young Lions.
Solution
The Portuguese were the greatest conquerors of the 16th century, a people with the spirit of conquest in their DNA. But at Young Lions, that feeling seemed to be dormant. That’s why we created the Young Lions Expedition. An interactive trip across the seas, from Portugal to the French Riviera, which invited the public to embark on the competition, praising their most valuable asset: the talent to conquer.
Results
30% increase in applications compared to the previous two years.
Let's Talk
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