Young Lions Expedition

#SmartEffect

#SmartEffect

#SmartEffect

MOP

SMART

A new Portuguese sea expedition, 500 years after the great discoveries.

Challenge

In recent years, the competition that takes young creatives to the Cannes Lions festival has seen a drop in interest, decreasing the number of applications. It was urgent to revive enthusiasm for Young Lions.

Solution

The Portuguese were the greatest conquerors of the 16th century, a people with the spirit of conquest in their DNA. But at Young Lions, that feeling seemed to be dormant. That’s why we created the Young Lions Expedition. An interactive trip across the seas, from Portugal to the French Riviera, which invited the public to embark on the competition, praising their most valuable asset: the talent to conquer.

Results

30% increase in applications compared to the previous two years.

Let's Talk

Want to discuss a project? Request an assessment call with one of our marketing experts to help uncover your real needs and explore potential solutions. We call it an Empathy Session.

SOCIAL

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CONTACT

HOOD,
Rua 3 da Matinha,
Edifício Altejo 101,
1950-326 Lisboa

+351 218 988 160

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