The first study on brand empathy.
Empathy is comOn’s core value and marketing tool. But every agency claims to have an unique positioning and innovative creative process. How could we prove that empathy is more than just a buzzword?
Create the first study on brand empathy in Portugal, which analysed the consumer perception of 50 different brands and 8 market categories. To make it easier to access all the information we created an interactive tool where users could explore and filter the results to fit their specific needs.
The study was shared for free, as a contribution to the industry, so the ROI of this initiative couldn’t be monetary. It was precious nonetheless. We got the attention of the market, strengthened our positioning and collected a database with hundreds of brand decision makers. And the website was also awarded "Site Of The Day” by FWA and Awwwards.
Want to discuss a project? Request an assessment call with one of our marketing experts to help uncover your real needs and explore potential solutions. We call it an Empathy Session.