No Labels
No Labels
No Labels
QUEER FESTIVAL X MUSA
QUEER FESTIVAL X MUSA
A beer made to lose the label.
Challenge
Every year, the international film festival Queer Lisboa brings to light the LGBT+ film art. The artisan brewery Musa decided to support it and counter the old-fashioned and stereotyped mentality that persists in society. More than anyone else, the LGBT+ community is a victim of these attacks on their identity and freedom of choice.
Solution
To break the cycle, we brought together the artisan brewery Musa and Queer Lisboa to spread a beer-shaped message whose label disappeared with the swipe of a finger. Just as it should happen in the real world.
Results
In addition to the impact that beer had on festival audiences, the video of the partnership's had more than than 400 shares. It was the most watched, commented and shared video on the page to date, with a number 10 times higher than the second most viewed video. The campaign was also mentioned in the online press.
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