Na Caixa. Com Certeza.

Na Caixa. Com Certeza.

Na Caixa. Com Certeza.

Na Caixa.
Com Certeza.

CAIXA GERAL DE DEPOSITOS

CAIXA GERAL DE DEPOSITOS

An international case study for Google.

Challenge

CGD is by far Portugal’s largest bank. Our challenge was to increase brand-recall in a super competitive market, where every major bank was investing highly in celebrity endorsements.

CGD-2

Results

The campaign was used as an international case-study by Google due to Ad Recall and Brand Consideration numbers reaching 95%, when the finance industry benchmark is roughly 30%. Google said that “this campaign is well above average" and that they "have never seen similar results in Portugal". Website product pages also had a 685% increase in traffic, when compared to the pre-campaign period.

Let's Talk

Want to discuss a project? Request an assessment call with one of our marketing experts to help uncover your real needs and explore potential solutions. We call it an Empathy Session.

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CONTACT

HOOD,
Rua 3 da Matinha,
Edifício Altejo 101,
1950-326 Lisboa

+351 218 988 160

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