The best performing digital campaign for Smart. Ever.
Promote the video campaign #smarteffect, aiming to get more than one million views and, in a second phase, bringing in new leads.
We based our media strategy on "opinion makers" and on a large media pressure on Facebook and Youtube. Lead acquisition goals were achieved through a mix of Facebook and Retargeting Ads, anchored in a gradually tapered and optimized segmentation to maximize the conversion rate.
We reached our view goal target (totalling more than 1.5M video views), and kept a very low price per view both on Facebook and YouTube. As for leads, the results of this campaign exceeded by 17% the best Smart campaign of all time.
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