Performance Campaign

#SmartEffect

#SmartEffect

#SmartEffect

SMART

SMART

The best performing digital campaign for Smart. Ever.

Challenge

Promote the video campaign #smarteffect, aiming to get more than one million views and, in a second phase, bringing in new leads.

Smart

Solution

We based our media strategy on "opinion makers" and on a large media pressure on Facebook and Youtube. Lead acquisition goals were achieved through a mix of Facebook and Retargeting Ads, anchored in a gradually tapered and optimized segmentation to maximize the conversion rate.

Results

We reached our view goal target (totalling more than 1.5M video views), and kept a very low price per view both on Facebook and YouTube. As for leads, the results of this campaign exceeded by 17% the best Smart campaign of all time.

Let's Talk

Want to discuss a project? Request an assessment call with one of our marketing experts to help uncover your real needs and explore potential solutions. We call it an Empathy Session.

SOCIAL

SOCIAL

SOCIAL

CONTACT

HOOD,
Rua 3 da Matinha,
Edifício Altejo 101,
1950-326 Lisboa

+351 218 988 160

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