L'Oréal E-Academy

L'Oréal E-Academy

L'Oréal E-Academy

L'Oréal E-Academy

L'ORÉAL PROFESSIONNEL

L'ORÉAL

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A glimpse into the beauty salon of the future. 

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Challenge

L'Oréal's first academy in Lisbon opened 23 years ago with the mission of not only raising the image of Portuguese hairdressers, but also educating and inspiring through innovative products and personalized techniques.

It has been successively updated and modernized, but this time the goal was to “create something completely new” that reinforced the commitment to innovation and responded to trends in the digital economy, as well as the needs and preferences of today's consumer.

Solution

The first academy for beauty professionals, with an integrated digital and technological ecosystem that results in an innovative training experience. Includes a Digital Check-in, an Interactive Table, Smart Displays, and a VR Saloon.

E-Academy Walkthrough

E-Academy Walkthrough

E-Academy Walkthrough

Step by step walkthrough through the experience

Step by step walkthrough through the experience

Step by step walkthrough through the experience

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Digital Check-In

Digital Check-In

Digital Check-In

Once you have chosen the workshop you want to assist, you can make the registration and the online check in.

When arriving at the Academy hairdressers just have to Check-in with the QR Code, without having to fill any extra information.

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Interactive Table

Interactive Table

Interactive Table

Touch Me, is the interactive table present at the center of L’Oréal Academy showroom. It allows four people with different navigation goals to use a single platform at the same time: the Hall Secrets! Our mission is to reach consumers and professionals by being a daily content reference on trends in the world of professional beauty.

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Smart Display

Smart Display

Smart Display

An interactive gallery presents the products and services of the brands that make up the Professional Products Division and is supported by several screens that show their function and effectiveness, as well as the ongoing promotional actions.

VR

VR Saloon

VR Saloon

VR Saloon

Aiming to see the hall of the future, an immersive 360º experience was created at the Academy that allows professionals to see how their hall can transform itself into a modern space capable of capturing and retaining the Portuguese, with well-defined and appealing areas. , from the shop window to the checkout. The next step? The Salon Emotion project, which will renew the professional spaces, modernizing them.

Let's Talk

Want to discuss a project? Request an assessment call with one of our marketing experts to help uncover your real needs and explore potential solutions. We call it an Empathy Session.

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CONTACT

HOOD,
Rua 3 da Matinha,
Edifício Altejo 101,
1950-326 Lisboa

+351 218 988 160

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